Information Design Watch

September 19, 2005, 12:25 pm

Shop or Study: Yahoo Gives You the Choice

By d/D

The Mindset Yahoo search (beta) adds a simple way to filter search results. Once you run a search, an interactive “slider” allows you to focus results more on “shopping” or “researching”. This binary choice actually turns out to be quite effective at sorting typical results. It does raise the interesting question about whether other such pairs of opposites could be as useful in particular contexts.

http://mindset.research.yahoo.com/

For a completely different use of dynamic sliders, see Amazon.com’s Diamond Search. The fact that diamonds are graded by very specific qualities results in an excellent example of a faceted search:

http://www.amazon.com/gp/gsl/search/finder/002-0801571-1062420?productGroupID=loose%5fdiamonds

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Comments (0) | Filed under: Information Architecture, Web Interface Design

September 19, 2005, 12:22 pm

Talking Value

By d/D

Gerry McGovern offers a reminder that Internet projects need to be presented and defended in business terms:

“Many web teams I come across are fascinated by technology. They are fascinated by usability, personas, metadata, classification, search, navigation, layout. Some of them are even fascinated by content. These are not things that senior managers are remotely interested in.”

What senior managers are interested in is value:

“How does your intranet reduce costs and increase revenue? How does your university website bring in more and better students? How does your government website increase the revenue and reduce the expenses of your nation by saving the time citizens spend interacting with government?”

http://www.gerrymcgovern.com/nt/2005/nt-2005-09-12-web-value.htm

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Comments (0) | Filed under: Business