September 19, 2005, 12:22 pm

Talking Value

By d/D

Gerry McGovern offers a reminder that Internet projects need to be presented and defended in business terms:

“Many web teams I come across are fascinated by technology. They are fascinated by usability, personas, metadata, classification, search, navigation, layout. Some of them are even fascinated by content. These are not things that senior managers are remotely interested in.”

What senior managers are interested in is value:

“How does your intranet reduce costs and increase revenue? How does your university website bring in more and better students? How does your government website increase the revenue and reduce the expenses of your nation by saving the time citizens spend interacting with government?”

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Filed under: Business

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