July 28, 2006, 12:24 pm

What Makes A Successful Blog?

by Lisa Agustin
Filed under: Technology

New York Times technology columnist David Pogue recently posted his interview with (in)famous blogger Ana Marie Cox, the original editor behind Wonkette, a behind-the-scenes look at political happenings and gossip in Washington, D.C.

Now the Washington editor for Time.com, Cox offered her take on the popularity of blogging and why the number of blogs continues to skyrocket:

[It] has a very low bar to entry. But the reason why anyone does it, I think, has to do with, like, having an opinion you believe is worth other people hearing, and having something to say beyond to the three or four people you talk to every day. And I think that’s why people get into journalism. And so it sort of would be a little odd if, given a chance to talk to a couple million people, rather than a couple hundred thousand people, you said no.

As for how to be successful, Cox suggests that would be bloggers have a “strong, defined personality with a sense of humor about themselves. An ability to filter news quickly and to recognize…what is interesting to other people as well as interesting to themselves, and finding the balance between those things.”

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