September 25, 2006, 9:12 am
Maps as a Tool for Creativity
By Lisa Agustin
The latest edition of BusinessWeek Online’s IN: Inside Innovation offers its picks for seven tools and trends that companies are using to jump-start creativity. Mapping is included in two instances: as a way of diagramming social networks within organizations, and also as a tool for visualizing collaborative work on wikis via IBM’s History Flow tool. While IN suggests that these tools and trends are used to “accelerate the creative process,” I wish they had elaborated on this point, especially with regard to social network mapping–e.g., Does a bigger network generate more (or better) ideas?
