February 2, 2007, 4:37 pm
New York City Transit Authority Graphics Standards
By Henry Woodbury
The 1970 New York City Transit Authority Graphics Standards Manual makes for a compelling set of photographs:

The iconic strength of Massimo Vignelli’s signage comes readily through in black and white, but I would think almost anyone who has travelled by New York City subway will think of these numbers and letters in color:

Long ago I jotted down a quote by art collector John C. Waddell from a design article in the New York Times Magazine:
When I think of the East Side, it’s green; when I think of Lincoln Center, it’s red. Massimo and Lella Vignelli did that to my head.




