February 2, 2007, 4:37 pm

New York City Transit Authority Graphics Standards

by Henry Woodbury
Filed under: Design

The 1970 New York City Transit Authority Graphics Standards Manual makes for a compelling set of photographs:

New York City Transit Authority Graphics Standards Manual (1970) New York City Transit Authority Graphics Standards Manual (1970)

The iconic strength of Massimo Vignelli’s signage comes readily through in black and white, but I would think almost anyone who has travelled by New York City subway will think of these numbers and letters in color:

New York City Subway Signage

Long ago I jotted down a quote by art collector John C. Waddell from a design article in the New York Times Magazine:

When I think of the East Side, it’s green; when I think of Lincoln Center, it’s red. Massimo and Lella Vignelli did that to my head.

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