User Experience: Crash Test Version

By Henry Woodbury

One exhibit at the New York Auto show is a car like this:

The point is to show off the Ford Taurus’s five star crash rating. What makes this interesting as information design is that it’s literally a) a car crash and b) interactive:

Show goers will be allowed to sit in the post-crash Taurus to see what a crash test dummy sees after a 35-mph meet up with an offset concrete barrier.

It is easy to forget in the online world, but the best user experience is being there.