April 4, 2008, 12:18 pm
Forget the Parachutes and Cheese: Meet Johnny Bunko
by Lisa Agustin
Filed under: Books and Articles, Comics, Illustration, Information Design, Visual Explanation
Many information architects and designers are familiar with Scott McCloud’s Understanding Comics, which explains the mechanics of the medium while shedding light on the principles of visual communications. Now comes Daniel Pink’s new book, The Adventures of Johnny Bunko, a graphic novel that claims to be “The Last Career Guide You’ll Ever Need.” The book follows the protagonist as he learns the six secrets to a satisfying career, courtesy of a sprite named Diana who can be conjured by splitting a pair of magic chopsticks. (I’m not kidding.) The book is written in the Japanese style of comics called Manga. Why? According to Pink:
Because most career books just plain stink. They’re too long, too boring, and too quickly outdated. Today most people get their tactical career information online — how to write a resume, what questions to ask in an interview, who to use as a reference, etc. What they want in a book, or so people tell me, are what they can’t get from Google. They want strategic lessons — and they want it presented in an accessible, to-the-point way.
It’s an interesting approach, newer in the U.S. than in Japan where, Pink claims, 22% of all printed material is in Manga, covering topics as diverse as “how to help you manage your time, learn about Japanese history, or find a mate.” Will the format work? You decide.
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