July 10, 2008, 9:52 am
Talking Call to Action
by Henry Woodbury
Filed under: Marketing, Visual Explanation, Web Interface Design
At The Girl Effect, a call for educating girls in the developing world is presented in a powerful animation that uses just typography and music to hold our attention.
The animation leads into a microsite — essentially an executive briefing — that identifies key points and provides links to more detailed information in PDF format and at partner sites like The Center for Global Development.
There are a few stumbles — they almost lost me with “turn this sinking ship around” — but overall The Girl Effect is a great example of how to communicate a message and make it stick in the mind by paring down the details to a single narrative.
At first I thought the links I mention above were too difficult to find, but it occurred to me that they aren’t the point. The call to action is to share the story. And here we are.
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