August 7, 2008, 9:02 am

Do Web Designers and Site Visitors Agree on Web Site Effectiveness?

by Kirsten Robinson
Filed under: Usability, User Experience, Web Interface Design

Sathish Menon and Michael Douma at IDEA report on their survey to compare expectations about the online experience among web designers, non-profit organizations, and site visitors. Not surprisingly, they found a few discrepancies. For example, “Designers underestimate the thresholds for an effective site,” and “Designers are overly optimistic about visitors’ ability to maintain orientation.” Yet another argument for practicing user-centered design, including user research and usability testing.

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