August 28, 2008, 11:28 am
Groovin’ with Some Energy
By Henry Woodbury
Here’s an ad that actually caused me to click.
Areva, “the no. 1 nuclear energy products and services vendor in America,” has constructed a new print and Internet ad campaign around the birds-eye isometric view of its world. The Web animation shows energy production and use from mining to power generation to the disco.
It reminded me of the Royskopp video we linked here, but with a somewhat different rationale. Both animations were done by the French firm H5 (look under FILMS > CLIPS for Royskopp; under FILMS > PUBLICITE for Areva).
The part about nuclear “recycling” would be more insightful.
Posted by durech on August 29, 2008 at 6:49 am