November 20, 2008, 12:55 pm
Ugly is Timeless
by Henry Woodbury
Filed under: Business, Current Events, Design, Marketing, Web Interface Design
Jason Fried at 37 Signals offers an appreciation of the Drudge Report:
A couple weeks ago on Twitter I said: “I still maintain the Drudge Report is one of the best designed sites on the web. Has been for years. A few people agreed, but most didn’t. Some thought it was a joke. I wasn’t kidding.”
Fried starts with the site’s “staying power:”
Its generic list of links, black and white monospaced font, and ALL CAPS headlines have survived every trend, every fad, every movement, every era, every design do or don’t. It doesn’t look old and it doesn’t look new — it looks Drudge.
Fried touches on design, branding, production, and content. What is the content of Drudge? Headlines and links. Why is that enough?
The more often you hit his site to go somewhere else the more often you’ll return to go somewhere else again. You visit the Drudge Report more because you leave the Drudge Report more.
Lots of food for thought.
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