March 19, 2009, 1:25 pm
An Introduction to Information Design: A Manual for Advocacy Groups
by Maia Garau
Filed under: Books and Articles, Design, Information Design
Tactical Tech and John Emerson of Backspace have published a useful information design manual for NGOs looking to strengthen the impact of their campaigns:
Information design uses pictures, symbols, colors, and words to communicate ideas, illustrate information or express relationships visually… It is not the same as graphic design, nor is it only about making something aesthetically pleasing. It’s not about branding, style, making a glossy product or something that looks “corporate.”
They add that information design is not about making something aesthetically pleasing, but about making your data clear, compelling and convincing (to which I would add memorable).
The authors make a convincing case for using information design to effect social change at many levels. Information design is a powerful tool not only for storytelling but also for the earlier stages of discovery (finding patterns) and decision-making (making comparisons and weighing options).
Download the pamphlet here or or request a copy.
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