July 9, 2009, 12:46 pm

How Do You Describe a Design?

by Kirsten Robinson
Filed under: Design

Last week at Dynamic Diagrams we were working on a new exercise to help clients articulate their design personality for web sites. We were brainstorming a bunch of adjective pairs to describe various dimensions, such as warm / cool, simple / sophisticated, industrial / organic.

Then I came across this story in the New York Times, about a whimsical store called Pylones. One paragraph described the design of the store and its merchandise this way:

If you were to secretly dose the celebrated Japanese artist Takashi Murakami with LSD, spin him around in a swivel chair, bounce him on a trampoline, then repeatedly hit him over the head with a piƱata, the interior of this store would be his hallucination.

I really liked this description, but I’m not sure how to translate it into an exercise for clients. Mad Libs, maybe?

If you were to secretly dose [famous person] with [controlled substance], [transitive verb] him/her around in a [noun], [transitive verb] him on a [noun], then repeatedly [transitive verb] him/her over the [body part] with a [noun], your web site design would be his/her [type of illusion].

Anyone care to try filling in the blanks?

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