November 9, 2010, 4:38 pm
Verbing Nouns with Stephen Fry
By Tim Roy
While working with clients on presenting some of the visual explanations we create, our ongoing mantra is to “not read to the audience!” No matter if it is a PowerPoint deck, a Flash animation, or a simple print diagram, reading the text aloud is an almost guaranteed way to make the audience squirm in their seats.
Why is this? The fact is that people can read silently faster than someone can read aloud. The result: cognitive dissonance as the brain is processing one set of words while hearing the exact same text being spoken with a multi-second delay. It leaves us feeling confused, uncomfortable, and most importantly, unable to process the information being presented.
I came across this wonderful example of how the same words can be both spoken and appear on a screen simultaneously on the Open Culture web site. Matthew Rogers, a freelance graphic artist, animated a 2008 piece from the British author Stephen Fry. The results are well-executed, amusing and insightful. More importantly though, it deftly illustrates the clear connection between what we hear and what we read. Do not underestimate its importance the next time you are preparing for a presentation.
Thought you might like this.
Posted by Mark on December 6, 2010 at 11:15 pm