November 25, 2011, 11:41 pm
Orientation Ratio
By Henry Woodbury
Folks well into Apple mobile development may have already run across Adam Lisagor’s take on the iPad’s aspect ratio.
To elaborate a little, the visualization points to more than just dimensions:
But it was clear in the device’s orientation when Steve first pulled it out, and in the orientation of the Apple logo on the back, that the iPad (…) is meant primarily to be used in portrait mode, that its function as a video device is really secondary to its function as a reading device. And 9:16 is now, and will probably always be too damn skinny for a screen.
Comments
9:16 is too damn skinny only if you assume the object of perusal must fill the entire screen. This is what makes it so absurd to keep making TV wider (at least in prototypes); you will always have to letterbox some content.
Of course, if you use wide margins and comic sans, who cares what the aspect ratio is?
Posted by Joe on December 6, 2011 at 11:42 pm