December 7, 2011, 9:41 pm
Mitten State, or the Difference Between a Brand and an Ad Campaign
By Henry Woodbury
Which state is the mitten state? Michigan. Wisconsin is the fun state.
“We’re not the Mitten State. Michigan, they can own that. We want to be known as the Fun State,” she said. The department used a leaf shaped like Wisconsin for its fall tourism campaign and will move onto something new for spring, but for now, the mitten stays.
For now, Wisconsin looks like this:
(via Ann Althouse)
I hate to say it–and I apologize to Wisconsians everywhere–but “fun” is not the first word that pops to mind when Wisconsin is mentioned.
“Cheese.” “Cheese” comes to mind.
Or is that Minnesota?
Posted by Kate Woodbury on December 12, 2011 at 11:05 pm
“fun” is the ad campaign. “Cheese” is the brand. I was trying to work in a cheese reference, but it was getting me off point.
Posted by Henry Woodbury on December 13, 2011 at 9:23 am
I was going to write “But I don’t associate cheese with fun” but actually that’s not true!
Wallace & Gromit are *definitely* fun: http://www.youtube.com/watch?v=ciayqUMCViY&feature=related!
Posted by Kate Woodbury on December 14, 2011 at 5:19 pm