January 30, 2012, 10:49 am

“a tougher, more defined panther”

By Henry Woodbury

After 15+ years in the league, the NFL’s Carolina Panthers are changing their logo.

In a press release the team proclaims:

[The identity] has been designed to provide a more aggressive, contemporary look to the logo while making it more three-dimensional for ever-increasing digital use.

Carolina Panthers Logotype

I’m not sure how three-dimensionality relates to digital use, other than the fact that all the other kids are doing it.

Will Brinson at CBS Sports has some design review fun:

…this cat’s a little less hairy — the whiskers are significantly reduced from the old version, and the eyebrows (Panthers have eyebrows right?) are reduced as well.

It’s a more streamlined cat and, frankly, a little more ferocious and realistic looking of an animal. The team’s calling it “a tougher, more defined panther” and that’s an accurate assessment.

The Panthers typeface is also different: it’s no longer written in 80′s hair-metal font. Or cat scratch font. Or whatever.

Click through to the Brinson article to see the old logo for comparison.

  • Facebook
  • Twitter
  • del.icio.us
  • StumbleUpon

Filed under: Branding, Design, Marketing, Sports

Post a Comment

* Required field