Archive: 3D Modeling
July 22, 2010, 9:01 am
Fastball, Cutter, Slider
by Henry Woodbury
In an appreciation of New York Yankees’ closer Mariano Rivera, the New York Times has put together an impressive animation that shows how he pitches. Even if you are not a baseball fan, this is worth a look for its artistry and integrity. By modeling and animating a season’s worth of data the visualization connects process — how Rivera throws the ball — with outcomes — a scatter plot of where his pitches cross the plate.
One highlight of the visualization is the comparison of three pitches — fastball, cutter, slider. Each is distinguished by a different spin, created by a different grip and release.
Credit for the visualization goes to Graham Roberts, Shan Carter, and Joe Ward.
May 25, 2010, 11:38 am
Saint Ginés Wins MUSE Award
by Henry Woodbury
Dynamic Diagrams and the J. Paul Getty Museum have won a 2010 Silver MUSE award for the Getty-produced video Making a Spanish Polychrome Sculpture. Dynamic Diagrams created the 3D animation that opens the video and shows how the XVII century sculpture was assembled. The Getty integrated this animation with live action footage that shows carving and surface treatment techniques. The effectiveness of this combination was noted by many of the judges:
This is a fine example of technology effectively used to clearly demonstrate an intricate artistic process. It’s the combination of the digital imagery with the live footage of an artist that makes this video exciting and fascinating for all kinds of audiences
The MUSE awards are presented annually by the American Association of Museums’ Media and Technology committee. They recognize “institutions or independent producers which use digital media to enhance the museum experience and engage new audiences.” We are proud to work with The Getty on projects of such scope and distinction.
May 25, 2010, 11:16 am
Creative Destruction
by Henry Woodbury
Wired runs a very interesting piece on Pixar and how it, among all Hollywood studios, manages to produce hit after hit. One factor in their success is the stability of their team. Another is their ability to shred through ideas:
Every few months, the director of each Pixar film meets with the brain trust, a group of senior creative staff. The purpose of the meeting is to offer comments on the work in progress, and that can lead to some major revisions. “It’s important that nobody gets mad at you for screwing up,” says Lee Unkrich, director of Toy Story 3. “We know screwups are an essential part of making something good. That’s why our goal is to screw up as fast as possible.”
I really like this framework for the creative process. Creative ideas — in design as well as film making — build from iteration, from critical review and rework. The time to run through this process of creative destruction is the concept stage — “to screw up as fast as possible.” Once you move into production, rethinking costs much more time and money. The importance of concept development is something we always try to communicate to our clients.
But I would add that the ability to respond to criticism starts with the stability and talent of the team. General Creighton W. Abrams put it this way:
The only way to get anywhere with kicking ass is with an outfit that is already good.
May 19, 2010, 12:52 pm
Explore the Display Cabinet
by Henry Woodbury
One of the masterworks in The Getty Museum’s newly opened European sculpture and decorative arts galleries is the Augsburg Display Cabinet, a lavishly decorated 17th century cabinet that once would have stored a collector’s curios and precious objects.
The cabinet features many panels and doors beyond those opened for display. To give visitors a look inside the cabinet and help them understand the details of its decoration and construction, The Getty asked Dynamic Diagrams to create an interactive 3D model of the artifact.
Working closely with Getty curators and media professionals, we used a comprehensive set of photographs to build the model and apply surface details. We then coded our application to import text and zoomable images from an external source, allowing Getty staff full control over the descriptions and detail views that accompany the model.
Our application is presented in the gallery on a touchscreen display, as seen at right in this photo from the Daily News of Los Angeles.
April 8, 2010, 4:57 pm
Guest Teaching InfoViz
by Kirsten Robinson
Dr. Bill Gribbons at Bentley University recently invited Dynamic Diagrams to present some of our work to his Information Visualization class. The class is part of the Master’s degree program in Human Factors in Information Design, of which I’m an alumna.
After I gave a brief introduction to Dynamic Diagrams, Piotr took the spotlight, showing a wide variety of visual explanations from past and present projects. Examples included highly detailed web site inventories and architecture diagrams, process illustrations, data visualizations, and animated 3D models. While Piotr explained the challenges and design solutions for each project, I played Vanna White, zooming and scrolling so the students (some of whom were attending online) could see relevant sections.
It was a great experience for me to revisit some of the past work (Samsung Electronics, Holtzbrinck), and to understand some of the more recent work (Getty) in greater depth. There never seems to be enough time to sit back and appreciate our colleagues’ work during a normal workday.

Holtzbrinck web properties inventory
The best part was hearing the audible gasps as we revealed each new piece. As part of their coursework, students are required to create their own information displays, while also explaining the human factors (visual and cognitive) that help or hinder our ability to process them. I hope we were able to provide a bit of inspiration for their next projects!
October 23, 2009, 3:45 pm
The Mummy Animation Joins the Mummy
by Henry Woodbury
At the J. Paul Getty Museum’s Getty Villa Malibu, our 3D animation of the of Mummy of Herakleides is now installed in the gallery:
It’s a perfect day for a trip to Malibu.
August 26, 2009, 1:29 pm
Mummy of Herakleides
by Henry Woodbury
The Mummy of Herakleides at the J. Paul Getty Museum’s Getty Villa Malibu is an Egyptian mummy from the Roman period (about A.D. 150). To explain the mummification process, the Getty asked Dynamic Diagrams to create a short movie for display in the gallery.
This particular mummy has several unique features, revealed by CT scans, including the removal of the heart (more commonly the lungs were removed) and the placement of a mummified ibis on the abdomen of Herakleides within the final wrapping.
Using 3D modeling software we animated the process by which the nearly 2000-year-old artifact was created. The final cut, with voice over, has now been posted to the Getty web site and YouTube:
August 20, 2009, 2:43 pm
3D Modeling of the Old School
by Henry Woodbury
This is just one artifact from an exhibit of 18th and 19th century U.S. patent models at Harvard University. The exhibit, Patent Republic, is on the second floor of Harvard’s Science Center and is open weekdays through December 11. Wired.com has an article and slideshow.
August 18, 2009, 4:09 pm
“The credits sequence cost more than most films made up to that point.”
by Henry Woodbury
I’m talking about Superman (1978). Here are the opening credits:
Today, this is a student project. Here’s a version by “saucejenkins” done in After Effects for “a Digital Editing & Compositing class”:
June 29, 2009, 2:08 pm
Sunny Days Over 3D Cities
by Henry Woodbury
The Chinese firm Edushi (“E-city”) has created 3D models of over 40 Chinese cities, including Hong Kong:
Google Map-like pan, zoom, and search features make it easy to explore these candy landscapes, until one reaches the edge of the model and the world either fades or flattens — as in the screen capture of Guangzhou below.
Oddly, the Edushi artists generally point North 45 degrees off vertical (counterclockwise). This means that the 3D maps don’t align with common roadmap or satellite views.
(via PopSci.com)
February 18, 2009, 8:53 pm
3D Modeling Reveals Construction of Saint Ginés
by Henry Woodbury
In conjunction with a current exhibition of Luisa Roldana’s Saint Ginés de La Jara, the J. Paul Getty Museum created a video of the techniques used to create the medieval polychrome statue.
Dynamic Diagrams work is featured in the first section of the video, in which 3D modeling software is used to recreate the assembly of the XVII century wooden sculpture.





